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Greater Accra, Spintex, 36 min ago
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Made to Stick
Brand New
Condition
Books
Type
Health
Genre
In Made to stick Chip and Dan Health take the off one of the great mysteries of life: why it is that we have no difficult at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us. isolating the six factors that make ideas 'sticky', they reveal, through compelling analysis and entering anecdotes, precisely how our minds absorb information-and what we can all do to make sure our own ideas register with others.
By Chip and Dan Heath
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