Soft power (frequently tested)
Communication and coordination: cross-departmental, connecting with KOLs/media, business negotiations
1
。
Innovation and network sense: chasing hot topics, understanding circles, and being able to come up with hit creative ideas
9
。
Resilience and execution: multi-tasking, fast-paced, able to handle KPIs, results-oriented.
User insight: understand consumer psychology, grasp pain points, and make precise marketing.
IV. Experience Requirements
School recruitment: no hard experience; Marketing/new media/e-commerce internships, campus event planning, and self-media account operation are preferred.
1
。
External recruitment:
Expert: 1-2 years of relevant experience, can independently execute activities
9
。
Supervisor / Manager: 3-5 years of experience, can independently operate projects, lead small teams, and have successful cases.
Senior Manager / Director: 5-10 years of experience, understanding of omnichannel marketing, strategic planning, budget management