The product in the image is Boots Vapour Rub Cool & Easy Breathing, a topical chest rub intended for relief of congestion and to aid easy breathing typically for colds or respiratory discomfort.
Age Recommendation: Suitable for children 2+ years and adults.
Application Instructions: (usually) apply a small amount to the chest and gently rub to help relieve congestion and symptoms.
Note: Not suitable for kids with G6PD because it contains camphar.