Restaurant Content Creator

Key Responsibilities • Create high-quality photos, videos, Reels, TikToks and Stories featuring food, drinks, the restaurant, staff, customers, events and promotions. • Plan and maintain a weekly/monthly content calendar aligned with the restaurant’s marketing objectives. • Write engaging captions, promotional messages and other social media copy. • Manage and regularly update the restaurant’s Instagram, TikTok, Facebook and other relevant platforms. • Identify trends, sounds, formats and content ideas that can increase reach and engagement. • Capture content during food preparation, service, events and special promotions. • Edit photos and videos for social media using appropriate editing tools. • Highlight new menu items, special offers, events and customer experiences. • Work closely with the restaurant and kitchen teams to identify content opportunities. • Monitor social media performance and provide regular reports on reach, engagement, views and follower growth.

Requirements • Proven experience in content creation, social media or digital marketing, preferably within the restaurant, hospitality, food or lifestyle industry. • Strong photography and videography skills, particularly using a smartphone. • Experience creating short-form video content for Instagram Reels and TikTok. • Good knowledge of social media trends and platform algorithms. • Ability to edit photos and videos using tools such as CapCut, Canva, Adobe or similar platforms. • Strong writing and communication skills. • Creative, energetic and able to generate fresh content ideas. • Good eye for food presentation, composition, lighting and visual storytelling. • Ability to work flexible hours, including evenings, weekends and during events when required.

Key Performance Indicators (KPIs) • Quality and consistency of content produced. • Growth in social media reach, engagement and followers. • Video views and content performance. • Increase in customer enquiries and online interactions. • Effectiveness of promotional campaigns. • Consistent posting according to the content calendar. • Contribution of social media activity to restaurant visits, bookings and sales.