Johnson's Head-To-Toe Baby Lotion is a gentle, moisturizing product specifically formulated for newborns and infants with sensitive skin. It is designed to hydrate and soothe delicate skin, helping to protect the natural moisture barrier that baby skin loses up to twice as fast as adult skin. The lotion is ultra-mild, pH-balanced to match baby's skin, hypoallergenic, and free from parabens, phthalates, and dyes, making it suitable for everyday use after a bath.