We usually take too long to make up our minds on complex issues. But even with the most challenging topics, there is a point at which thinking too much will not get you any further.
Rolf tells the story of his friend, an executive in a large company, who has a business idea. He's been working on it for 10 years, read hundreds of books on entrepreneurship, developed dozens of business models, imagined many options, but he hasn't launched yet. This is what the author calls "the point of maximum deliberation.”