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Greater Accra, Madina, 3 hours ago
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Start With Why
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Books
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Great leaders and companies don't start with WHAT they do or HOW they do it, they start with WHY - their purpose and belief. Sinek calls this the Golden Circle: WHY is in the center, then HOW, then WHAT, and most people communicate from the outside in but leaders inspire from the inside out. People don't buy what you do, they buy WHY you do it - that's why Apple inspires loyalty while others just sell products. When you know your WHY and live by it, you attract people who believe what you believe and inspire them to take action.
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