This Is Marketing

+1

3

Brand New

Condition

Books

Type

Art

Genre

Store address

Greater Accra • Lapaz

Emerald bookshop

Near pizza man lapas

Closed

• Mon - Sun, 16:00-22:00

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be.

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