Quite thought-provoking. the book offers several real-world examples of situations where different companies and organisations found "tipping points" in their business or activities, and these examples are very well analysed and explained. the book is quite comprehensive in terms of analysing "tipping points" that have happened, and the elements that create these "tipping points". it all seems to boil down to "know the right people", and "do the right thing at the right time". it explain very well why "tipping points" have happened. it's really gives superb explanations of "tipping points" that have happened, these analyses are very thought provoking, and you could certainly take many of the lessons and ideas and try to apply them to your own business.