Everyone should read this book. For most people, it's a bit hard to understand at first because they may not have the right mindset to comprehend what Grant is trying to convey. As the title said it, you are either selling your beliefs and convictions (whether they are ideas, products or services) or you are sold with the same. For example, you bought the idea that going to college, getting a good job will help you with financial independence? Who sold this idea to you? Your parents, families and friends? Instead you need to sell yourself the right information which allows you to get what you want in life. If you are not happy with your life currently then you must ask yourself who sold me such plan and why am I stuck with it? Go out and buy a better plan, one that you'll be happy with.