Why this book matters: we negotiate or persuade dozens of times a day. then there’s the big stuff that changes the course of life: getting a raise; landing a job offer; buying a car or house. most of us had no formal training in negotiation, or were taught incorrectly. this book is your secret weapon for mad success.
main concept: tactical empathy: “this is listening as a martial art, balancing the subtle behaviors of emotional intelligence and the assertive skills of influence, to gain access to the mind of another person.”
is it fun to read: finished it in a day. the book’s full of riveting life-and-death hostage negotiations, and voss spins a damn good yarn.