Crushing it! is the elite guide to growing a personal brand, business, or following around your passion. it is not a get rich quick guide, or follow these simple steps book. gary emphasizes that to be successful in any field requires work, but if you choose your work around your passion, life will be more fulfilling. in today's current state of the internet this is possible, and gary breaks down the principles and work required to achieve what you want. he doesn't promise millions of dollars. he does promise you will be happy, if that means leaving your $150k a year job, to make $90k, then that's what it takes.