I wasn't sure what to expect when I started reading "The $100 Startup," but I found myself much more excited about turning an idea into a functioning business the farther into the pages I went. The ideas are "real world," and over other business related books I have read, this one made it not only seem possible, but much easier. It's doesn't have to be an overthought $1 million dollar idea based on a large initial investment. Much more focused on using current skill sets and marketing intellectual property rather than coming up with the latest and greatest widget, which is where most soon-to-be entrepreneurs will draw from. Well written, and diverse examples and suggestions for multiple avenues to success. Great read!