Products can be anything offered in a market. Your unique product has a specific value and benefit to the consumer.
For marketing purposes, small business owners need to fully understand this value. Once clear, it can be used to effectively communicate with your target market.
Product features, functions and design impact how buying decisions are made. The look and feel of your product, the words you use to describe it and the experience consumers have of doing business with you are components of the overall product offering.