West Ham United have revealed their new 2024/25 Umbro away kit, known as The Cockney Kit.
Reflecting the club's East End roots, the kit celebrates the vibrant community in London. The design features a black base with Claret trim, incorporating elements that represent east London. Notably, the fabric includes a graphic of the iconic St Mary-le-Bow.
According to legend, being a true Cockney means being born within earshot of the Bow Bells. The shirt honours this with a motif of the Bow Bells on the neck.
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