The most striking thing about the RIM watch by Mazzucato is the design. Inspiration is drawn from the world of motor racing, where everything is honed down to the smallest detail, and every last component is designed for high-level performance.
But the true product concept, to which the name refers (RIM = 'Reverse Industrial Movement'), is RIM's dual analogue and chronograph watch function.
The reverse system allows the case to be inverted fully in both directions. A quick-release catch releases the crown from its protection by rotating the crown protector. Two special arms allow the case to rotate freely, and a clearly recognizable click tells you when the case is in the correct position to be locked back into place. One simple maneuver transforms the RIM into an elegant and sporty chronograph watch.