Psycho-Cybernetics is a behavioral psychology concept introduced by plastic surgeon Dr. Maxwell Maltz in his 1960 book Psycho-Cybernetics. It suggests that the human brain operates like a goal-seeking mechanism, using feedback to navigate toward a target. The core of the system is the self-image, which acts as an internal blueprint dictating your actions, limitations, and potential for success.By combining psychology with cybernetics (the study of automated steering and communication systems), Maltz demonstrated that human behavior naturally conforms to what we consciously and subconsciously believe about ourselves. If your self-image is negative, your internal mechanism will steer you toward failure or self-sabotage