Community Management & Engagement
• Monitor and respond to comments, direct messages, and brand mentions daily.
• Act as the digital customer service voice of the company by resolving customer queries online.
• Foster online communities to increase customer loyalty and drive active audience engagement.
Analytics & Reporting
• Track performance metrics such as reach, engagement rate, click-through rate, and follower growth.
• Generate monthly data reports to show stakeholders the explicit return on investment (ROI).
• Adjust content strategies dynamically based on data insights and what the audience responds to best.
Trend & Paid Ad Management (Often Optional/Hybrid)
• Stay up-to-date with algorithm updates, emerging tools, and viral internet trends.
• Set up and optimize paid social campaigns (e.g., Meta Ads, LinkedIn Ads Manager)