The Tropical and Cherry sugar-free liquid-centred gums promise long-lasting flavour and are being positioned as great for on the go and handy for people looking for a quick refresh after coffee or before heading to a meeting. Mentos says retailers should therefore position the gums close to coffee machines and food to go. They also tap into the premium gum market as they come in a larger 2g sized chew, 30% bigger per piece than its competitors.