Promoted
Greater Accra, Lapaz
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Zero to One
Brand New
Condition
Books
Type
Business
Genre
Adult
Age Level
This is an excellent book. not many people can be entrepreneurs, but i believe this book could inspire many and it can certainly guide one to a more open-minded approach. peter thiel shows us that unconventional thinking (i.e. zero to one), is absolutely required to succeed with a new business. conventional thinking (for instance that competition is unavoidable (if you have something proprietary a la apple, it is avoidable) , that competition is wonderful and necessary {but actually it is not}), is the linear approach (go from 1 to 1.1). conventional means copy others and when you do that you have to compete mainly by cutting prices. the leading businesses truly innovate (and everyone else follows or stay behind)
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