Greater Accra, Airport Residential Area, 10/07
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Sales Marketing Specialist
Company Name
Mayfair Biotech Ltd
Job Type
Full-Time
Work Setup
Office
Career Level
Middle
Responsibilities
1. Territory sales target management
be accountable for delivering sales performance within the assigned territory (e.G., greater accra, kumasi, etc.)
develop and execute monthly, quarterly, and annual sales plans
monitor key kpis, including turnover, distribution, and market share
2. Distribution & channel management (key focus)
manage and develop local distributors and wholesalers
drive penetration in traditional trade channels (open markets, kiosks, wholesale markets)
expand modern trade channels, such as shoprite ghana and melcom
ensure strong product availability and visibility across key outlets
3. Route-to-market (rtm) & coverage management
optimize sales routes and rtm strategies
improve numeric and weighted distribution coverage
strengthen last-mile execution capabilities
Requirements & Skills
4. Market Execution & Brand Activation
Ensure in-store execution of merchandising and visibility standards
Implement consumer and trade promotions effectively
Gather market intelligence (consumer insights, competitor activities)
Respond to local competition (e.g., PZ Cussons)
5. Data Analysis & Business Insights
Analyze sales performance (sell-in and sell-out data)
Monitor inventory levels to prevent stock-outs or overstocking
Provide sales forecasts and actionable improvement plans
Minimum Qualification Requirements
The salary is negotiable as long as you have good performance mentioned above and the following qualifications.
Education
bachelor’s degree or above (business administration, marketing, economics, or related fields preferred)
experience
minimum 2 years of sales experience (preferably in fmcg)
strong understanding of ghana’s distributor-driven sales model
experience in multinational companies is a plus (e.G., nestlé, procter & gamble)
Minimum Experience
1 year
Core Competencies
Strong execution capability: ability to deliver results in resource-constrained environments
Solid distribution management skills with understanding of wholesale and retail networks
Strong negotiation and stakeholder management skills
Data-driven decision-making ability
Strong market awareness: understanding of local consumer behavior (price sensitivity, pack size preferences, etc.)
Local Requirements (Critical)
Familiarity with key regional markets in Ghana, such as Kumasi and Takoradi
Willingness and ability to travel frequently across regions
Good understanding of traditional trade channels and open market dynamics
READY TO JOIN OUR TEAM?
Submission Status: Open — Apply as soon as possible
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