Digital Marketer

Plan, create and manage digital marketing campaigns across Facebook, Instagram and Google Ads. Manage Google Merchant Center and Shopping campaigns for Shopwice products. Create and maintain social media content calendars. Develop ad copy, campaign ideas and simple marketing creatives. Monitor campaign performance, leads, sales, traffic and conversions. Track and report metrics including CTR, CPC, CPA, ROAS and conversion rate. Optimize campaigns to improve performance and reduce advertising costs. Support SEO, keyword research and landing-page optimization. Promote products, categories, offers and seasonal campaigns. Work with the catalog, SEO and customer service teams on marketing activities. Research competitors, audiences and market trends. Prepare weekly marketing performance reports and recommendations.

Minimum 1 year of hands-on digital marketing experience. • HND/Diploma/Degree in Marketing, Business, Communications or a related field preferred; strong practical experience may substitute. • Experience with Meta Ads Manager, Facebook and Instagram marketing. • Working knowledge of Google Ads, Google Merchant Center and Google Shopping. • Basic knowledge of GA4, campaign reporting and metrics such as CTR, CPC, CPA, conversions and ROAS. • Good understanding of SEO, keyword research and basic on-page optimization. • Ability to create simple graphics with Canva and write clear marketing copy. • Experience with social media management, content planning, lead generation and campaign optimization. • Strong communication, analytical and problem-solving skills. • E-commerce or online retail experience is an advantage.