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samsung oled technology: see movies, games, and more in a whole new light thanks to the mesmerizing picture quality across a full range of gorgeous colors; only a brand like samsung can provide incredible detail and unbelievable screen brightness
neural quantum processor w/ 4k upscaling: if you’re streaming an hd movie, watching sports, or looking at home videos, experience it all transformed into sharp 4k resolution with our high-performance, ai powered processor*
quantum hdr oled: with fine-tuned brightness and optimized contrast made possible by self-illuminating pixels, your picture is instantly enhanced as quantum hdr oled analyzes each scene so you can enjoy rich and accurate colors
pantone validated:
samsung oled 77'' 4k s90c