Alpha 9 Gen 5 processing for improved sound and vision
Now in its fifth generation, LG’s mighty Alpha 9 processor optimises sound and vision for spectacular results. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With enhancements to picture tone-mapping, background enhancement and upscaling, picture processing is more advanced than ever. Virtual sound channel up-mixing increases from 5.1.2 to 7.1.2, giving an even more enveloping sound on the LG OLED77G26LA.
LG’s Evo panel maximised OLED’s already impressive picture performance. Brighter and clearer than ever, Evo is a big step up. Now, even Evo has just got better. With this LG 77 inch TV, you get new heat dissipation technology, which makes the picture even brighter than the original Evo screen.