* Welcome and assist customers, identify their needs, and recommend suitable products.
* Work towards assigned individual and store sales targets using effective upselling and cross-selling techniques.
* Develop knowledge of the products, brands, collections, materials, sizing and care instructions.
* Keep up to date with new arrivals and promotions, and represent the company and its brands professionally.
* Maintain clean, organised and customer-ready sales floors, displays and fitting rooms.
* Arrange, price and replenish merchandise in line with store and visual merchandising guidelines.
* Process sales and approved payment types accurately using the store’s POS system, where assigned.
* Follow procedures for receipts, exchanges, returns, cash handling and transaction security.
* Work collaboratively with colleagues to meet store objectives and support busy trading periods.
* Participate in product training, team meetings and performance reviews.