A Retail Assistant (Shop Attendant) is responsible for delivering excellent customer service while supporting the day-to-day operations of a retail store. The role involves welcoming customers, helping them find products, answering questions, and recommending suitable items based on their needs. Retail Assistants restock shelves, arrange product displays, monitor inventory, and ensure the store remains clean, organized, and attractive. They also process customer purchases, handle cash and electronic payments accurately, manage returns or exchanges according to company policy, and report stock shortages or damaged goods to supervisors.