* Perform research on current benchmark trends and audience preferences
* Design and implement social media strategy to align with business goals
* Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
* Communicate with followers, respond to queries in a timely manner and monitor customer reviews
* Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
* Suggest and implement new features to develop brand awareness, like promotions and competitions
* Stay up-to-date with current technologies and trends in social media, design tools and applications