• Strategy & Planning: Design long-term social roadmaps and maintain an editorial calendar.
• Content Creation: Produce or guide the creation of text, graphics, and video posts.
• Community Management: Respond to comments, direct messages, and foster audience relationships.
• Paid & Organic Campaigns: Run targeted ads, manage budgets, and test variations (A/B testing).
• Analytics & Reporting: Track key performance indicators (KPIs) and report on ROI to management.
Skills & Qualifications
• Platform Expertise: Deep understanding of top social media algorithms and social SEO.
• Communication: Strong verbal and written skills to maintain a consistent brand voice.
• Technical Proficiency: Familiarity with scheduling tools, analytics platforms, and basic design software.
• Experience: Prior roles as a content creator, digital marketing specialist, or social media coordinator.