PSYCHOLOGY OF SELLING.Discover what really motivates people to buy and learn how to use proven psychological principles to become a more confident and effective salesperson. Understand customer needs, overcome objections, build trust and communicate in a way that makes your offer more compelling. A valuable book for salespeople, entrepreneurs and business owners who want to sell more, influence better and turn more prospects into customers. Condition: Brand New. Delivery available across Ghana. Message Read4Growth Books to order.