• manage and coordinate all marketing, advertising and promotional staff and activities
• conduct market research to determine market requirements for existing and future products
• analysis of customer research, current market conditions and competitor information
• develop and implement marketing plans and projects for new and existing products
• expand and develop marketing platforms including social media platforms
• manage the productivity of the marketing plans and projects
• monitor, review and report on all marketing activity and results
• determine and manage the marketing budget
• deliver marketing activity within agreed budget
• report on return on investment and key performance metrics
• develop pricing strategy
• create marketing presentations
• liaise with media and advertising
• collaborate with the sales function
• monitor industry best practices