Don’t settle for basic. Punch up the contrast with super-precise LEDs and elevate the ordinary to something more impressive. Direct Full Array and Dolby AtmosTM technology headline Samsung QLEDs’ refined audio/visual experience. Previously unnoticed details are refined–revealing ultra-deep blacks, pure whites and more than a billion colors–using Quantum HDR+ and precision-controlled Direct Full Array technology. Not to mention the instant transformation to vivid 4K resolution completed by the powerful Quantum Processor. To add to the experience, you’ll get intense audio that moves with the action thanks to Dolby AtmosTM and Object Tracking Sound, as well as smooth visuals with less lag or motion blur created by Motion Xcelerator Turbo+. *Utilizes AI-Based formulas. **50” has Quantum HDR. * 100% color volume measured to DCI-P3