Α7 AI Processor 4K Gen6
Immerse yourself in a truly powerful experience that's tailored to fit your preferences, with sound and picture optimised by the advanced α7 AI Processor 4K Gen6*.
*Image quality dependent on source material.
AI Super Upscaling
AI processing helps remove noise and enhances the colours of faces and objects, so they can appear defined and multi-dimensional without looking artificial*.
*Image quality dependent on source material.
AI Sound Pro
AI Sound Pro virtually mixes TV sound to create the effect of surround speakers, remastered for clarity and balance control.
*Sound quality dependent on source material.
AI Picture Pro
Powerful upscaling technology helps improve the appearance of compatible low-resolution content, so everything you watch can look its best*.
*Image quality dependent on source material.